31st January, what is special about it? Talk about how people true colours are now showing? Now this is why I am in love with the very last day of January every year. 31st December always have a lot of people brimming with so many goals, so many targets they want to achieve, You begin …
DON’T PLAN FOR A BIG WEDDING, PLAN FOR A BIG FUTURE
Don't plan for a big wedding Don't plan for a big wedding, plan for a big future; should be one of the biggest advice fathers in Nigeria ought to be giving their children. Especially in this economic period the nation now swim in. Many couples intending to get married only plan for their weddings not …
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5 Common Copywriting Mistakes (and How to Avoid Them)
5 Common Copywriting Mistakes (and How to Avoid Them) Copywriting is both an art and a science—it requires creativity to capture attention and strategy to drive action. But even the best writers can stumble into common pitfalls that weaken their messaging. Here are five common copywriting mistakes and how you can avoid them to create …
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Why Every Business Needs a Content Strategy (Not Just Content)
Why Every Business Needs a Content Strategy (Not Just Content) In today’s competitive digital landscape, producing content is no longer enough. While blog posts, social media updates, and newsletters are essential, without a content strategy, they’re like shooting arrows in the dark—effort without direction. If you want to maximize your impact, you need more than …
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How Great Copy Can Boost Your Email Open Rates
How great copy can boost your email open rates Email marketing remains one of the most powerful tools for businesses, with an average ROI of $36 for every $1 spent. However, no matter how robust your email list is, it means nothing if your audience doesn’t open your emails. That’s where great copywriting comes in. …
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The Challenges of Freelance Writing (and How I Overcame Them)
The challenges of Freelance writing Freelance writing is often portrayed as a dream job—working from the comfort of your home, setting your own schedule, and turning creativity into income. While it’s rewarding, it’s far from easy. Freelance writing comes with its unique challenges, and overcoming them requires resilience, adaptability, and a strong sense of purpose. …
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My Writing Workflow: How I Deliver High-Quality Content Every TimeÂ
When it comes to delivering consistent, high-quality content, having a well-defined workflow is crucial. Over the years, I’ve refined my process to ensure that each piece of content I create not only meets client expectations but also exceeds them. In this post, I’ll walk you through the key steps of my writing workflow and how …
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What the running tap did over the Yuletide season
...Forgot to turn off the tap Over the yuletide season, something happened. My neighbor had traveled to his village, and forgot to turn off a tap. It was just a single tap. Just one tap, and it was the tap at the hand wash bowl. But everytime, after pumping water; the water will not last …
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How I helped My Copywriting Client achieve 300% growth in sales in 11 months
copywriter What I intend to share with you is how I helped a client's business to achieve 300% growth in revenue. You know the best part? I have never met this client physically before. Daniel Benz is one of my oldest clients. Our first ever gig in 2021 was just to write reviews for him. …
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What you must do to ensure good network
Picking the worst network as a Freelancer has to be added as one of '100 ways to die'. I may not know about other countries but if you're freelancing in Nigeria, you need to be certain about the network coverage in your location. It can be very terrible. For someone as me who has all …
