One of the things you learn in copy writing is Target Audience. Most copywriters call it TA. You can not be a copywriter without target audience. Safe to say, you can not write a copy without a target audience. It's impossible! A target audience is the person or group of people that you expect to …
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ways couples can get more attached to each other This blog post is about ways couples can get more attached to each other. It is one that you would find so so valuable and might want to share to a friend, or even your partner. Ways couples can strengthen their attachment: Emotional Intimacy: 1. Active …
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Don't plan for a big wedding Don't plan for a big wedding, plan for a big future; should be one of the biggest advice fathers in Nigeria ought to be giving their children. Especially in this economic period the nation now swim in. Many couples intending to get married only plan for their weddings not …
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5 Common Copywriting Mistakes (and How to Avoid Them) Copywriting is both an art and a science—it requires creativity to capture attention and strategy to drive action. But even the best writers can stumble into common pitfalls that weaken their messaging. Here are five common copywriting mistakes and how you can avoid them to create …
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Why Every Business Needs a Content Strategy (Not Just Content) In today’s competitive digital landscape, producing content is no longer enough. While blog posts, social media updates, and newsletters are essential, without a content strategy, they’re like shooting arrows in the dark—effort without direction. If you want to maximize your impact, you need more than …
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How great copy can boost your email open rates Email marketing remains one of the most powerful tools for businesses, with an average ROI of $36 for every $1 spent. However, no matter how robust your email list is, it means nothing if your audience doesn’t open your emails. That’s where great copywriting comes in. …
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The challenges of Freelance writing Freelance writing is often portrayed as a dream job—working from the comfort of your home, setting your own schedule, and turning creativity into income. While it’s rewarding, it’s far from easy. Freelance writing comes with its unique challenges, and overcoming them requires resilience, adaptability, and a strong sense of purpose. …
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My Career journey! While some may think career in this sense is Banking, let me correct you tha career in this context is the copywriting. You may even call the copywriting — 'my first love! I think the title could have been From Copywriting to Banking and now the Copywriting Banker. Far from what you …
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When it comes to delivering consistent, high-quality content, having a well-defined workflow is crucial. Over the years, I’ve refined my process to ensure that each piece of content I create not only meets client expectations but also exceeds them. In this post, I’ll walk you through the key steps of my writing workflow and how …
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Photo by cottonbro studio on Pexels.com Sales copy isn’t just about writing catchy headlines and persuasive calls-to-action—it’s about understanding the psychology behind why people make purchasing decisions. Successful sales copy taps into the emotions, desires, and needs of your audience, guiding them toward action. In this post, I’ll break down the key psychological principles that …
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PAUL KAY's BLOG 