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Friends or Foe | Photo Credit: Levi Oluka Recently, I have been in a few rooms where the role of AI has been a debate. The constant question is that, is AI a friend or foe that is certain to bring us woe. My friend who is a lecturer can not over emphasize the importance …
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5 Common Copywriting Mistakes (and How to Avoid Them) Copywriting is both an art and a science—it requires creativity to capture attention and strategy to drive action. But even the best writers can stumble into common pitfalls that weaken their messaging. Here are five common copywriting mistakes and how you can avoid them to create …
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Why Every Business Needs a Content Strategy (Not Just Content) In today’s competitive digital landscape, producing content is no longer enough. While blog posts, social media updates, and newsletters are essential, without a content strategy, they’re like shooting arrows in the dark—effort without direction. If you want to maximize your impact, you need more than …
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How great copy can boost your email open rates Email marketing remains one of the most powerful tools for businesses, with an average ROI of $36 for every $1 spent. However, no matter how robust your email list is, it means nothing if your audience doesn’t open your emails. That’s where great copywriting comes in. …
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When it comes to delivering consistent, high-quality content, having a well-defined workflow is crucial. Over the years, I’ve refined my process to ensure that each piece of content I create not only meets client expectations but also exceeds them. In this post, I’ll walk you through the key steps of my writing workflow and how …
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Photo by cottonbro studio on Pexels.com Sales copy isn’t just about writing catchy headlines and persuasive calls-to-action—it’s about understanding the psychology behind why people make purchasing decisions. Successful sales copy taps into the emotions, desires, and needs of your audience, guiding them toward action. In this post, I’ll break down the key psychological principles that …
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In the ever-evolving world of marketing, staying ahead of trends is essential for businesses that want to connect with their audience effectively. Copywriting is no exception. As we step into 2025, here are three game-changing trends businesses simply can’t afford to ignore—and actionable tips to leverage them. 1. Personalization at Scale Generic, one-size-fits-all messaging is …
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At the start of a new year like now. This period for most people, is a period of reflection on past strategies, and how they turned out at the end of 2023, and also a period to research new strategies to adopt for 2024. So today we are going to talk about how an artist …
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