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Friends or Foe | Photo Credit: Levi Oluka Recently, I have been in a few rooms where the role of AI has been a debate. The constant question is that, is AI a friend or foe that is certain to bring us woe. My friend who is a lecturer can not over emphasize the importance …
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What is this Freelancing? It's the question Deborah asked and in her words, "explain it to me like a 3 year old" Imagine you're in primary school. Every time someone wants help with homework, they pay you with biscuits. One day, Sarah pays you to draw a dog. The next day, David pays you to …
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Yes, it is time to be a Freelancer, but you must be all bothered about how to find your first freelance client. This may not be all you would need but the steps here would propel you. Starting your freelancing journey is exciting, but landing that first client can feel daunting. Where do you begin? …
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Freelancing even on your birthday How I Went from $0 to $1,000 as a Freelancer: My Journey and why I created a course to help others do the same. When I started freelancing, I had zero experience, zero clients, and definitely zero dollars. All I had was a laptop, an internet connection, and the belief …
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5 Common Copywriting Mistakes (and How to Avoid Them) Copywriting is both an art and a science—it requires creativity to capture attention and strategy to drive action. But even the best writers can stumble into common pitfalls that weaken their messaging. Here are five common copywriting mistakes and how you can avoid them to create …
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How great copy can boost your email open rates Email marketing remains one of the most powerful tools for businesses, with an average ROI of $36 for every $1 spent. However, no matter how robust your email list is, it means nothing if your audience doesn’t open your emails. That’s where great copywriting comes in. …
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When it comes to delivering consistent, high-quality content, having a well-defined workflow is crucial. Over the years, I’ve refined my process to ensure that each piece of content I create not only meets client expectations but also exceeds them. In this post, I’ll walk you through the key steps of my writing workflow and how …
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Photo by cottonbro studio on Pexels.com Sales copy isn’t just about writing catchy headlines and persuasive calls-to-action—it’s about understanding the psychology behind why people make purchasing decisions. Successful sales copy taps into the emotions, desires, and needs of your audience, guiding them toward action. In this post, I’ll break down the key psychological principles that …
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In the ever-evolving world of marketing, staying ahead of trends is essential for businesses that want to connect with their audience effectively. Copywriting is no exception. As we step into 2025, here are three game-changing trends businesses simply can’t afford to ignore—and actionable tips to leverage them. 1. Personalization at Scale Generic, one-size-fits-all messaging is …
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